Nayef KassatlyDirecteur Général de Kassatly Group Holding (Liban) et Directeur Général de Boutique Beverage Bottling International LLC (Chypre)
Nayef Kassatly now 49 years old started early on his carrier in the beverage industry.
In the 1990s, after a short time in France where he learned food science and then trained on UAE in a juice factory, he returned to Lebanon with the same great ideas: soon after, he started with juices then fresh citrus juice to complete the Kassatly Chtaura line which already included concentrated Syrups, Jams and Liqueurs.
Soon after in 2000, he embarked on a new adventure of RTD Vodka based carbonated drinks BUZZ to compete with imported multinational breezes, but with many more colors and flavors. Eventually they got to be exported to Syria, Iraq, and many African countries.
Later during that year, he was encouraged to start a nonalcoholic version of BUZZ and FREEZ was born, which grew exponentially into 25 flavors and more than 25 countries. In 2004 he managed the installation and commissioning of Chateau Ka winery with a capacity of 50’000 HL and supervised the plantation of 70 Hectares of vineyards in Baalbek fully owned by the family.
In 2013, prompted by his entrepreneur father Akram, he commissioned the best German brewery equipment company and the brewery saw the light of day on the summer of 2014 brewing a Premium Pilsner beer sure to please everyone’s taste: BEIRUT BEER. In its 3rd year, it had already claimed 30% of the local market share, and is ever growing. With a new capacity of 200,000 HL yearly, BEIRUT BEER is about to break new records of fastest and most loved new beer on the block. In 2017 Nayef had an avant-garde idea of decorating bottles and transform FREEZ to FREEZ-MIX in colored bottles while replacing the artificial colorings into natural ones (unstable with light) this new style in soft drinks industry made this new premium product a STAR around the world and sales boomed to reach after 2 years 5 times the normal volumes.
After this huge success especially in Europe the group felt the need of getting an EU stamp avoiding the unstable supply chain from Lebanon and allowing the brand to re-enter the Saudi market sanctioning all Lebanese products; therefore, the decision of building a MEGA plant in Limassol – Cyprus started (10Km away from Limassol commercial port).
Starting 2022 a 55’000 m2 industrial plot was purchased & 2 brand new KRONES Glass / Can Lines were purchased with a capacity of 90’000 Bottles / hour along 4 bottles decoration lines with a capacity of 45’000 Bottles / hour. This plant became operational in March 2024.
